*Techsoup.org, The Many Facets of Fundraising, http://home.techsoup.org/Pages/Fundraising.aspx (last visited March 17, 2011): A set of seven resources for information on technological fundraising tools, organized into the categories: articles, webinars, blogposts and other.
*Vinay Bhagat, Dennis McCarthy & Bryan Snyder, The Convio Online Marketing Nonprofit Benchmark Index Study, Convio, March 2011, available at http://www.convio.com/signup/guides/2011-benchmark/: Convio provides internet marketing and business management applications tailored specifically for nonprofit organizations and had revenues of approximately $75 million in 2010 (Convio’s clients raised over $1.3 billion online in 2010). http://www.philanthropyjournal.org/news/convio-posts-higher-revenue-net-income. The report, using data from 600 nonprofit organizations that used Convio’s online marketing platform in 2010, aggregates results into benchmarks that nonprofit organizations can use to compare results with those of its peer group. It examines such factors as monthly website traffic, online revenue, response rates to online appeals.
*Maureen West, How Nonprofits Can Use Social Media to Spark Change, The Chronicle of Philanthropy, Feb. 20, 2011, available at http://philanthropy.com/article/How-Nonprofits-Can-Use-Social/126402/: Article discussing the use of technological tools by nonprofits to support their issue advocacy, activism and organizing, and their evaluation of these activities.
10:15am - 11:00am:
Fundraising: Regulators’ Views and Reactions (Bob Carlson, Kevin Wells)
11:00am - 11:45am:
Marketing, Advocacy and Information Sharing: Regulators Views and Reactions (Hugh Jones, Elizabeth Korsmo, Alanna Goodman)